“Two Methods of Publicity Described by S. M. Booster"
‘‘Whenever Postmaster Jim Craig of Topanga decides the canyon needs a little publicity he goes out in the back yard, digs up some bones buried by his dog which gives use to big stories about discovering Indian bones,” said a Santa Monica booster after reading a story in the Outlook in which John N. P. Cramer praised the standard of citizenship of Topanga.
“Now when Santa Monica canyon needs a little publicity Frank E. Bundy proceeds to build a few bath houses and amusement piers and yet they talk about the progressive spirit of Topanga—makes me tired.
“Why what did Topanga ever do for its country anyway? There is one good big road running through the canyon, but shucks, we have 57 varieties of roads in Santa Monica canyon. Every time you turn around in Topanga canyon you face a sign, “No picnicking here.” In Santa Monica canyon free picnic grounds are provided with fire places and all conveniences to make picnicking less barbaric than is the usual custom.
“Now in case it be thought I have some lots to sell I’ll say that if any primitive man of Topanga wants to come here to civilization and argue just how far Topanga’s spirit of citizenship is ahead of Santa Monica’s, let him come and I’ll convince him that Santa Monica canyon’s high spirit has got the other two communities backed off the map. I’ll say further that this will be a winner take all proposition, including blood, black eyes and bleeding noses."
